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How to win the succession game
Real estate agents are developing more sophisticated...
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How to break into the luxury real estate market
"As a real estate agent, it is...
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Chicagoland real estate’s brave new world
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Win over luxury consumers with digital storybooks
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It’s as if the clouds have parted and the sun is shining on the luxury market. With mask mandates lifted, vaccines readily available and life slowly returning to “normal,” city dwellers who headed to the North Shore to social distance are now returning, and they’re looking for lakefront properties.
Cabin fever, time to rethink priorities and the money saved during lockdown have given those in the luxury market increased buying power, as well as new priorities about the lifestyle they want to lead. No longer willing to remodel, they want turnkey, or they will immediately search elsewhere, according to agents working this sector of the market. Sellers must now make their properties move-in ready or risk playing the waiting game. Read more from the issue here.