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The lending side of the second-home market
The second-home market remains strong in the...
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Young Professionals Networks are doing vital wo...
"In order for Realtors to stay relevant...
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Prepare your real estate business marketing for...
As the real estate industry braces for...
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What you should know about the second-home mark...
If I were in the market to...
Agents in second-home markets popular with Chicagoland residents are selling a lifestyle, much like they do when they assist buyers with permanent residences. The difference is a second home is a want, while a permanent residence is a need. There’s no sense of urgency, only desire, and that can be fleeting if agents don’t wow buyers with local knowledge and show them properties to perfectly suit their preferences. Read more from the issue here.