In our business, being true to your clients’ best interest, always within the rules, is the only criteria to use when confronted with a situation.
How many years have you been a managing broker? 1
How many years have you been in real estate? 20
How many full-time agents are in your office? 85
What kind of marketing assistance do you provide? The most in the industry – PowerPoint presentations for listing and buyer presentations; a lead follow up and monitoring system; a proprietary seller feedback system that details Internet activity from multiple websites; international, national, and local branding campaigns with television ads currently running on multiple cable stations; professional coaching and personal branding staff at no charge; and multiple tools that allow agents to keep in contact with their client sphere and prospects.
What do you expect of your agents? We encourage all agents to make a business plan and get them to stick to the goals established in that plan.
How are you approaching the challenges of the current market? We offer extensive training in our offices with the manager and outside experts, and numerous topics are covered.
Do you hold regular meetings? We have a two-week agent development program that goes over multiple topics that will allow an agent to know what Coldwell Banker has to offer and how to incorporate those systems into their everyday activities. We also have a transition specialist that assists each agent in maximizing their professional profile, exposure and branding.
How do you acclimate new agents to the company? Use of social media to develop business, dialogues to use in every sales situation, addressing cultural and generational diversity in our business, distressed property sales, various prospecting methods, using Microsoft Outlook to its fullest extent and using Coldwell Banker specific tools to agents’ advantage.
What kind of training do you provide? Use of social media to develop business, dialogues to use in every sales situation, addressing cultural and generational diversity in our business, distressed property sales, various prospecting methods, using Microsoft Outlook to its fullest extent and using Coldwell Banker specific tools to agents’ advantage.
What support does your executive leadership provide? Leadership provides coaching, marketing for recruitment and great training for all of our duties as managers.
About You — Joe Siciliano
What was your history before being a managing broker? I sold real estate for 19 years.
What was your history before being a managing broker? I have worked in the industry for over 26 years at every level.
What do you like most about the neighborhood where you work? I have lived in Lakeview for a long time. It’s not congested and easy to park with a great, diverse population and services like restaurants, entertainment, etc. The neighborhood has a little bit of everything.
What is your favorite part about being a managing broker? I love being able to help an agent get through a tough negotiation or work with them to come up with a better way to achieve something. Often they have the answer already and I just cheer them on!
Why do you love real estate? This is one of the only businesses that has a direct relationship between how well/hard one works to how much production is achieved.