Amir Syed

Vice President of Residential Lending
PERL Mortgage

Amir Syed with PERL Mortgage has 10 years of industry experience, and meeting new people is one of the things he likes best about his career. It’s all about who you know, he says – which is why he works to host networking events and seminars that prove to be fun and educational, and that draw interesting and need-to-know people in the industry.

“It’s important to provide a multi-dimensional partnership for our agents,” he says. “We introduce our agents to key influencers in our network that send business to our preferred agents.”

Business relationships are vital to this driven entrepreneur, as are coaching, teamwork and a desire to improve his performance. He coaches his staff of agents, loan officers and support personnel, and recently enrolled in a coaching program he is confident will teach him and his officers how to become among the top 25 lenders nationwide. As of now, PERL’s primary area of operation is Chicago and the North Shore suburbs.

Syed also understands first-time homebuyers — his “wheelhouse” — do best with a gentle, empathetic style. That’s why he puts time into educating clients about the market and building rapport with face-to-face consultations. Ninety- five percent of his business comes from referrals, which gives him a lot of leads he can pass along to the agents he works with.

Syed has very specific long-term goals in mind: “By 2019, my personal production metrics are to generate 300 leads with 65 closings monthly for $250 million in total yearly volume,” he says. “Additionally, it calls for recruiting and developing a coachable, driven and competitive- minded group of 30 loan officers that close 10 loans each month for a total of $1 billion in total team volume. It will be done through providing highly proficient and dedicated support staff to increase loan officer prospecting time and overall quality of life. We are all excited for the journey.”