Broker
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Eugene Fu has a reputation for being a nice guy, but when it comes to what’s best for his clients, he can be brutally honest. Fu tells his clients upfront, “‘I’m not going to tell you what you want to hear; I’m going to tell you what you need to hear.’ It’s important to be fearless with your clients, because they’re coming to you for your expertise and knowledge.”

As a result, clients trust Fu and take his advice; that is one of the ways he is able to set record prices in nine buildings and four neighborhoods across Chicago, selling 75 percent of his homes with multiple offers.

Fu’s success is built on both his background as a financial analyst and the sheer volume of properties he has sold. The two give him an edge in pricing and negotiating. He can break down the figures to show what certain features in a unit are worth rather than taking a baseline average. This enables him to provide a more accurate picture of a home, garnering the best results for his clients.

With his non-conventional marketing strategy and his ability to think outside the box, Fu has earned a reputation for being able to sell unique properties in unique ways. He has landed his listings on NBC, HGTV, The Style Network, Chicago magazine, Chicago Social magazine and The Wall Street Journal, to name a few.

“It’s about the details,” he says. “Selling or buying a new home is stressful; it’s not only the job of a broker to garner the best possible outcome in either scenario, but to ensure a smooth transition. When you can do that effortlessly and instinctively, exemplary service becomes second nature.”