Following her business strategy of pairing global reach with local expertise, Dawn McKenna launched the Dawn McKenna Group under Coldwell Banker Residential Brokerage in 2016 to create a presence in markets where her clients would benefit most. With that goal came the need to create a web presence for her team’s business in Chicagoland and Naples, Florida.

DawnMcKennaGroup.com blends a chic look and ease-of-use, thanks to its beautiful, full-scale imagery and responsive design. The site provides area guides for 35 neighborhoods across the Chicagoland (with a particular focus on the western suburbs and North Shore) and Naples. Professional listing videos serve a dual purpose of providing information about the properties and adding a spark of design inspiration to current and future homeowners. The website also operates as a lead-generating tool for the team, allowing visitors to sign up for the group’s newsletter or contact the team directly.

“We wanted our website to speak true to who we are as industry professionals, creatives and community leaders,” McKenna said. “Winning this award means that we excelled in creating a platform that allows our clients and prospects to feel confident in our team’s value and expertise. At the end of the day, we are all in this business to provide exceptional service and experience to our customers. It is truly humbling to be named among some of the industry’s most talented agents.”

Finalists: maloneresidential.com (malone residential, @properties); modagrp.com (Moda Group, Compass)