I don’t know about you, but up until recently, the word “auction” conjured up in my mind the image of a person standing behind a podium speaking rapidly. And the phrase “real estate auction” sounded like what happens when a person can’t pay their mortgage any more. And I think it’s fair to assume that these two associations are similar to what you might find if you polled your clients. Heck, maybe it’s even reflective of how you feel about auctions.
If so, you’re in for an update with our cover story this issue. I know I learned quite a bit about how the luxury market is turning to auctions to solve a whole host of challenges in the home sales process, and how technology such as iBuyers and online bidding is being incorporated into the auction process to serve both those looking to purchase and those hoping to sell real estate.
Another pleasant surprise for me was how much auction companies and consumers who are looking at auctions as a way to exchange property depend on people like you to make it all happen. Agents play a critical role in this process, and I’m excited to offer this cover story not only as a way for you to learn more about auctions, but also a possible avenue for expanding your business.
If you have thoughts about people standing behind podiums speaking rapidly or homes up on auction blocks, let me know. You can reach me at email@example.com.