What’s Worth Your Money?

by Stephanie Sims

Stephanie Sims, Editor

Stephanie Sims is Chicago Agent’s managing editor

There have been numerous debates about which syndication site is the best investment for agents. While there are several smaller or up-and-coming syndication websites, the competition remains stiff among the “big three”: Zillow, Trulia and realtor.com. And yes, by the way, realtor.com is no longer officially capitalized, thanks to its rebranding – read more about that here.

In this issue’s cover story, we show agents exactly what they get for their money when it comes to advertising on each site. But this is easier said than done. Price information can almost always vary or be negotiated, depending on the amount of listings an agent has and the amount of ZIP codes purchased.

What we did in our cover story, besides interviewing a representative from each of the “big three” about their packages, pricing and tracking of leads, was ask agents who heavily advertise with Zillow, Trulia and realtor.com how they figured out the best investment for themselves.

They gave Chicago Agent magazine the details about each syndication site’s pros, cons, packaging information and ultimately, what they think is worth their marketing budget. We also figured out, with help from each website’s representatives, what the best advertising packages would be for different types of marketing budgets, varying from $300 a year to $1,500 a year.

Go ahead and compare the data yourself, test and measure different websites’ advertising packages and let us know which programs you believe give you the most for your money. Be sure to let me know, too – email me at stephanie@chicago.staging312.com or comment on the cover story here.

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