By Stephanie Sims
There’s a lot of hype surrounding online referral generation, but sometimes, getting back to basics is key. While no one should ignore the benefits of generating referrals online, putting all your efforts in that basket is the wrong way to go, too. Incorporate both with the following five ways to generate referrals.
Form Great Relationships – The real estate industry is about standing out as an individual, but you also need to surround yourself with great people that can help get deals done. Find great affiliates to have in your camp, and you’re already a step above the competition. Additionally, despite the amount of Realtors and affiliates out there in Chicagoland, this is still a small and tight-knit community. Always be kind to everyone you meet everywhere you go, and get a little help onlin; through LinkedIn or Facebook, you can build and enhance relationships with key influencers who can provide you with access to prospects you would otherwise not have known, met or done business with. Everyone knows everyone when it comes to real estate, so you want to maintain a solid and respectable reputation to continually gain success.
Be an Expert. To show your clients that you are the right agent for any job, you must be an expert in the field. It is impossible to know everything about every neighborhood, building and school in the entire Chicagoland area, but it is possible to have that information at your fingertips. Even if you don’t know the answer to every question, you need to know how to find that answer. Also, if you claim to have a specialty, make sure that you have what it takes to eclipse any competition that claims to have the exact same specialty.
Listen and Learn – Like any industry, real estate is about listening to what your clients have to say, and learning from every step you take. Whether you make a mistake or have a great transaction, there is something that can be learned. Successful agents are the ones that learn from everything that they’ve done in the past. Use every experience as a chance to grow and learn. Even if you’ve completed a successful sale without a hitch, still listen to what your clients have to say. Good listeners get the most referrals.
Be Creative. There are thousands of Realtors in the Chicagoland area, and many use the same tactics to entice the same clients. With the market the way it is now, it takes a lot more creativity to stand out from the crowd. Make it your goal to do something that no one else is doing, and potential clients will be excited about your creative efforts.
Stay on Peoples’ Minds. Besides accomplishing this by simply doing the first four steps in this article, show your successes, blog/guest blog about your knowledge, and prove you are a valuable source when it comes to real estate. People will remember you if you pop up in their LinkedIn, Facebook or Twitter feeds and hear your name often associated with positive information.