Lala Green of Coldwell Banker Residential Brokerage has taken on the role of helping North Shore agents with personal branding and social media marketing.

Patrick O’Rourke, North Shore regional vice president for Coldwell Banker Residential Brokerage, has announced that Realtor Lala Green has been appointed to the position of transition coordinator, social media, personal branding and online marketing for the brokerage’s North Shore region.

Green, who works at Coldwell Banker Residential Brokerage’s Wilmette office, is the successor to the role, formerly held by Realtor Barbara Kleban, who now serves as the brokerage’s co-managing broker for its two Evanston-based offices. Green will be helping local agents with personal branding and marketing strategies via social media and new technology in her new position.

A Realtor for more than 12 years, Green specializes in luxury real estate in various areas in the North Shore including Evanston, Winnetka, Glenview and Skokie. In her years in the industry, she has also become a member of MRED MLS, the National & Illinois Association of Realtors, Women’s Council of Realtors and the North Shore Board of Realtors.

With her new role, she hopes to impart her industry experience and expertise in social media and personal branding to better serve her fellow agents and clients.

“My passion is helping professionals and executives uncover what makes them stand out and position them to move forward, and I’m looking forward to collaborating with the North Shore agents in my new position,” she says.