App Review: Prudential Rubloff iPad App

by Chicago Agent

Prudential Rubloff Properties has expanded their mobile application for iPad users.

Looking to join Sotheby’s International Realty in the iPad App game, Prudential Rubloff Properties has expanded their Prudential Rubloff Mobile application for buyers and agents alike who use the tablet in their house hunting process.

The app, released on June 21 according to its iTunes App Store page, was developed by mobile application developer Smarter Agent, the same group that developed Prudential Rubloff Properties’ smart phone app that was released last summer. Though Michael Pierson, president and chairman of Prudential Rubloff Properties, explains that, “the rate at which mobile traffic is growing is quite impressive,” we take a look at how their new iPad app fares against other apps we’ve seen.

Price: Free

How it Works: Simply put, the app is synched to Prudential Rubloff Properties’ existing listings available on their website. Users can search for a property based on criteria like area and property type, and even a home’s MLS number or address.

Benefits: Like Sotheby’s iPad app, Prudential Rubloff Mobile takes full advantage of the device’s larger display, making ample room for larger photos and a comprehensive, yet detailed description of a listing. Coincidentally, Smarter Agent also developed Sotheby’s iPad app, and we notice striking similarities between both applications’ layout, features and overall look.

Perhaps one benefit with Prudential Rubloff Properties’ iPad app (like with most mobile applications) is that it utilizes the device’s GPS capabilities to instantly search and map out listings where a buyer or agent is nearby. And much like Sotheby’s app, Smarter Agent has also installed the feature that will list up to 40 points of interest near a listing in Prudential’s app. With many of Prudential Rubloff’s listings in diverse Chicagoland neighborhoods, agents can definitely take full advantage of this feature, enabling them to showcase nearby shops, schools and other locales to their clients.

Other features include:

  • One-click contact to a Prudential Rubloff agent
  • A refined search criteria by price, beds, baths, lot size, square footage
  • The ability to save searches
  • Social media integration

Drawbacks: One drawback we see is that the app is just in its first version, and that it was just released June 21 (almost a mere week at the time this post was published). Because it’s still new, we wonder how the app will fare against common technological problems like Internet connectivity, lag time and if the app is prone to crash.

And though the app allows for social media integration and instant contact to a Prudential Rubloff agent, we’d like to see it integrate a check-in feature like Trulia’s app. That way, home buyers will be enabled to see which agent knows a property and its location well based on how many times they’ve showed it.

Verdict: It’s easy-to-navigate layout, interactive showing capabilities, detailed mapping and its attractive price are more than enough reasons to check out Prudential Rubloff Properties’ iPad app. Yes, Prudential’s app may still be a newbie in the iPad app realm, but we feel it will give home buyers and realtors one more tool in their house hunting.

Have you used Prudential Rubloff’s iPad app? Let us know what you think in the comments below!



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