Keller Williams Realty announced that it will be launching a new division of the company dedicated to serving the high-end home market. The new venture, introduced at the company’s recent annual Mega Camp event, is the product of more than a year of researching by a group of Keller Williams leadership team and associates.

Luxury Homes by Keller Williams is a members-only program that gives eligible associates a designation as experts in serving luxury home buyers and sellers. The training component of the program will be provided by The Institute for Luxury Home Marketing, as part of a new partnership between the Institute and Keller Williams Realty.