Prudential Rubloff agents socialized and networked at a special reception at the Webster Wine Bar following the Wells Fargo Home Mortgage CineMeeting on Building Business in 2012, which featured real estate industry coach Brian Buffini. The CineMeeting addressed such topics as: how to work together as change continues to impact the real estate and mortgage industries; and how to build, cultivate and measure success in the social web; how social media has changed the way consumers communicate and make decisions.