@properties and 10 North Shore real estate brokers are joining forces in a merger with well-established Chambers Cross & Associates, a Winnetka-based boutique real estate firm with deep roots in Winnetka.
@properties will be able to help Chambers Cross and Associates with increased exposure and new marketing, while Chambers Cross & Associates will bring over 20 years of successful brokerage experience to @properties, which was ranked 10th in sales volume in New Trier Township from BrokerMetrics in 2011.
Chambers Cross & Associates first opened in 1993 by Cheryl Chambers and the late Wendy Cross, when the two acquired Continental Realtors of Winnetka, which started out as McGuire and Orr several decades earlier.
“With @properties, we gain the marketing infrastructure, back-office support and referral opportunities of a large firm without sacrificing the boutique brand of service that is the essence of Chambers Cross,” Chambers said. “We believe it’s the ideal opportunity to better serve our clients and grow our business.”
Chambers Cross & Associates brokers focus primarily on the luxury market, with an average transaction price, year to date, of $1.415 million versus an area average of just under $950,000. The company’s market share within New Trier Township grew to 17.03% for the 12 months ended March 31, 2012, from 10.24 percent for the previous 12 months and 1.92 percent for the same period two years ago.
“We have a great deal of respect for Chambers Cross and what they have built over the past 20 years. They have an outstanding reputation, and we’re honored that they have chosen @properties as the platform to move their business forward,” said co-founder of @ properties Michael Golden.
The Chambers Cross brokers joining Chambers at @properties are Jennifer Black, Margaret Burton, Laurie Baker-Foster, Celia Nelson, Helen Panje, Bud Chambers and Laura Collyer, daughter of Chambers Cross co-founder Wendy Cross.
“Cheryl and her team are not only are some of the best brokers on the North Shore; they are also second- and third-generation area residents who are as entrenched in the community as anyone you will find. It’s a group that’s synonymous with North Shore real estate,” said Thaddeus Wong, co-founder of @properties.
Chambers and her team will be based out of @properties’ Winnetka office, located at 30 Green Bay Road. They will continue to display Chambers Cross & Associates branding, in addition to @properties branding, in advertising, collateral and signage.