Contents

Cover Story

Are you a savvy negotiator? Price, terms of agreement, financing options – just about anything can be negotiated to get a deal to close. Read how to improve your negotiating skills in our cover story!

Also…

• Top 6 Negotiating Tips
• Quiz: Are You Sabotaging Your Negotiations?

Editor’s Note

• The Negotiator

National News

• Should Agents Allow Customer Reviews on Their Sites?
• Mortgage Applications Soar to Highest Level Since Spring 2009
• 20 Percent Think Agents Have ‘Very High’ Ethical Standards
• 71 Percent of Buyers Face Competing Offers
• Real Estate Listing Syndication Debate Continues, Reasons Begin to Vary
• Real Estate Professionals More Optimistic than Homeowners

By The Numbers

• What Percentage of Contracts Fall Through for the Top Six Counties?

Agent Snapshot

• Julie Bristow, Broker Associate, Prudential American Heritage, Barrington

Improving Your Business

• Negotiation Know-How: 6 Keys to Masterful Deal Making
• Manipulating vs. Negotiating: One Can Kill Your Business

The Scene

• The Launch of Dream Town’s Rebranding and Afterparty
• @properties Friends and Neighbors Charity Event
• WCR Cocktails for a Cause
• CAR Good Neighbor Awards

My Style

• Anna Fiascone, Broker Associate, Prudential Rubloff, Hinsdale