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Price cuts improve affordability for new construction buyers

by Andrew Morrell

The residential property market continues to look better for prospective buyers as the trend of falling prices extends into the new construction segment. In the fourth quarter of 2018, according to data from Zillow, more than a quarter of listings for newly constructed homes experienced a price cut. For comparison, about 19 percent of new construction listings on the market in Q1 had their price reduced.

Across all property types, only 16.3 percent of residential listings saw a price cut in November. This demonstrates how the new construction market is particularly sensitive to interest rates and for-sale inventory levels, Zillow said.

“As home value growth slows, the prospect of buying a new home becomes less attractive, because the return on investment becomes less of a sure thing,” according to Zillow economist Matthew Speakman, author of the report. “This feeling is exacerbated by rising mortgage rates. As rates increase, homeowners are less likely to take on new mortgages and buy new homes, instead opting to stay put in their current homes at presumably lower rates.”

The path forward for the new construction market is made more complex due to the shortage of recent data in light of the partial federal government shutdown. As of Jan. 21, with the unprecedented shutdown entering its 31st day, the Departments of Commerce and Housing have now missed two scheduled reports on new construction activity. In a separate article, Zillow’s chief economist Aaron Terrazas wrote that this and other missing economic reports could have lasting effects.

“The delay comes at a critical moment for the American economy, amidst growing uncertainty about the underlying health of the housing market – and each missing or delayed data point adds to that uncertainty for buyers, sellers, developers, investors and local governments,” Terrazas said. “Ultimately, the less data collected and published by the government, the fewer decisions there are that can be made based on that data and the more vulnerable we are to economic surprises or lack of foresight.”

In the Chicagoland market, 21.3 percent of new construction listings in Q4 saw a price cut. However, Zillow found the average reduction amounted to just 0.2 percent, bringing the median price to $399,000 on those listings.

Price cuts on all listings have grown more common in general since the second half of 2018. Zillow does note, however, that price cuts on new construction could decrease if mortgage rates stay at the unexpectedly low levels they are currently. And even though those rates are higher than year-ago levels, home affordability (the share of the typical household’s income that can pay for a typical monthly mortgage payment) has remained historically favorable, too. Still, missing federal data on the new construction market makes it difficult for economists to get an accurate pulse on its activity.

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