Melissa Edidin, Broker and Team Lead
Maritza Sowell, Broker
When the startup internet company she worked for in Mexico City went bust in 2000, Melissa Edidin found herself back in Chicago, looking for work. Her knowledge of the city and knack for sales and business prompted her mom, an agent at the time, to suggest she give real estate a try, and the strategy paid off.
Celebrating her 21st year in the industry, Edidin says growing up in Lincoln Park has given her an insider’s appreciation and knowledge of Chicago, and she’s enjoyed seeing its neighborhoods evolve. She has also expanded her reach by increasingly assisting her city clients to move to the suburbs.
In 2019, Edidin brought on Maritza Sowell, a Southport Corridor resident and a knowledgeable and enthusiastic real estate professional with a flair for design and over 15 years of sales and negotiating experience. As a team, they use their passion, unique approach to marketing and natural instincts to serve their clients at an even higher level and continue to rank among the top-producing agents in Chicago.
Incredibly detail-oriented, Edidin says they make sure their clients have all the information they need to make the best decisions. They pride themselves on being a valuable resource, regardless of where their clients are in the process.
“Our clients know that we have their best interests at heart, which leads to a trusting relationship that facilitates each transaction and ultimately the growth of our business,” Edidin says. “In the fast-paced market of 2022, it has been important to manage the expectations of buyers as they navigate a multiple-bid environment and for sellers to properly position their property to achieve maximum return. Our clients know that we are on their side throughout the transaction and beyond.”
Edidin and Sowell are travelers. Edidin’s favorite trips include New Zealand and Peru (where she hiked to Machu Picchu). Sowell has a goal to hit all 50 states by 2024, and she is almost there!