Over halfway through her third decade in real estate, Carol Collins is known for exceeding expectations in every way possible. “I consistently go above and beyond to make the buying and selling process less stressful and more streamlined for my clients,” says Collins, vice president of sales at Jameson Sotheby’s International Realty. “I aim to make it a five-star experience” with the goal of earning their repeat business, she explains.
As a longtime resident of Chicago, Collins has a local’s knowledge of the markets in which she works, including Gold Coast, Streeterville, Lincoln Park, West Loop, Lakeview, River North, Wicker Park, Bucktown and North Center area. She is also able to connect her clients who are relocating with the best agents around the world through her strong network at Sotheby’s.
Approaching each transaction as if she were buying or selling her own home, Collins
delivers individualized solutions to best fit her clients’ needs regardless of their income-brackets, demographics or prior real estate experience. She’s accrued a referral-based business and maintains a roster of approved vendors who are available to provide excellent and efficient service.
Adjusting to buyer demands, Collins places a heavy emphasis on presenting homes in move-in condition. “Trusting my knowledge of correct pricing, eye for staging and ability to improve what a client already has in their homes has paid off for those who follow my advice,” she says.
To ensure maximum reach, Collins advertises listings through social media, targeted emails, Top Agent Network, Crain’s Chicago Business as well as the many syndicates and internal marketing solutions Sotheby’s offers. Many transactions in the last two years have been off-market sales; finding those opportunities is essential in a competitive market.
Collins enjoys working out at Midtown Athletic Club, especially in hot yoga classes, and spending time with her husband and two sons.
pending time with her husband and two sons.