Beth Allen-Tiernan’s philosophy about sales has fueled her passion for real estate for years and continues to do so to this day. “I believe the full-time salesperson is the hardest working person around, and I’m here to support them,” she says.
Allen-Tiernan is the branch manager for Coldwell Banker Residential Brokerage in Lincoln Park, the largest Coldwell Banker office in the region. “On any given day, we have 40 to 50 agents working out of our Lincoln Park office.” she says. “It is easy to work here; agents park in our large lot and enjoy the community inside.”
Her most important clients are her agents, who are both residential and commercial brokers. “Here in Chicagoland, we are No. 1 in transaction sides and sales volume, and REAL Trends has once again identified Coldwell Banker as the largest firm in the U.S. in sales volume.”
With a lengthy resume in residential sales, management and commercial leasing, Allen-Tiernan understands the business from all sides. “As a managing broker, I don’t compete with my agents,” she says. “I’m here to model consistency and a strong work ethic. I offer guidance and tools to develop an agent’s business, personal wealth and overall sense of satisfaction. This makes me feel great — it’s rewarding and a shared win.”
Those in the industry have also been excited to see a professional of Allen-Tiernan’s demographic type in a leadership and management role. “We make choices every day that impact our lives and those around us,” she says. “I choose to help others and add value to every interaction with a positive solution-based approach. Behavior is your brand; logos and marketing and social posts help, but how you treat your colleagues, team members and clients is the true factor in whether or not you are on a path to success today.”
Allen-Tiernan received a certificate for leadership and management from Harvard’s professional development program. She is also a member of the Chicago Association of Realtors’ Professional Standards Committee, EvolveHer Women’s Group and the St. Ignatius Board of Regents. In the near future, she hopes to devote more time to volunteering for CAR and teaching classes.