@properties
Sheryl Graff’s background in corporate financial analysis and her MBA in real estate finance are just some of the many characteristics positioning her as a top Realtor in the northwest suburbs of Chicago.
Graff, who was immediately recruited by @properties upon first showing interest in real estate six years ago, extends her financial expertise to clients along with the personal touches of patience, attentiveness and education. She finds that since the economic crisis of 2007–2008, people are extremely concerned with finding the true value of properties. “I analyze every property with clients to help them determine its true value, whether they’re listing or purchasing,” she says.
With that knowledge, Graff’s sellers don’t leave money on the table and her buyers avoid overpaying. “They want to know they’ll be able to sell at a fair price when they’re ready,” she says.
Clients also know Graff is extremely thorough and thoughtful at every stage of the process. “I truly want my clients’ interests served above all else,” says Graff, a Certified Negotiation Expert. The greatest pleasure of working in real estate, she explains, is the privilege of connecting with others to help them solve immediate challenges or problems. “I take time to ask questions and listen to what they’re trying to accomplish so I can help them put the puzzle together and make smart decisions.” Most times, she says, people know what needs to happen, but they haven’t grasped all the steps involved. “It’s rewarding to help a client understand the process, develop a strategy and negotiate a successful deal that brings them the best terms and price.”
The fact that Graff is relatively new to real estate is an asset to both her business and her clients. She takes a fresh, new approach, avoiding “old school” real estate methodologies. This, combined with her high energy and passion for the area she serves, is hard to beat.
Graff has the ability to reach these audiences through the exceptional marketing tools of @properties, in addition to her own, cutting-edge techniques. “I tell my clients we have to be everywhere!” she says. “We use only professional photography and produce top-of-the-line brochures.” She strategically markets her client’s homes with an extensive, targeted online presence that put listings in front of the most likely buyers. Whether working with buyers or sellers, she advocates for her clients throughout each transaction in order to provide an efficient, stress-free home buying or selling experience.
