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Modern homebuyers are driven by a particular taste, especially in larger cities like Chicago. They want easy access to all the best shopping and dining. They also expect their home to be a reflection of the latest trends and technology, regarding both aesthetic and function.

To win the hearts of today’s discerning homebuyer, experts agree that real estate developers should appeal to those constantly-evolving demands. That’s the spirit behind one of Chicago’s latest real estate partnerships, Samantha Porter and Lauren Goldberg. With a combined 28 years of experience in real estate and design consultation, Porter and Goldberg share a passion for cutting-edge design, smart floor plans and pushing boundaries with finishes. They understand what buyers are looking for and they’ve come together to offer that expertise to Chicago’s busy real estate developers.

Among the services offered by Porter and Goldberg are marketing and sales, land acquisitions, floor plan consultations, design services and vendor/contractor referrals.

“We are very excited to announce this partnership,” Porter says. “Lauren and I both have extensive experience in this space and a genuine passion for the business. Working together makes perfect sense.” She explains that the volatility of today’s real estate market has made it imperative for developers to choose their brokers wisely.

“We understand what developers need and how that translates into progress,” Goldberg says. “We work closely alongside the development team to select finishes and keep the process smooth. Our work ensures that buyers will love the finished project.” That, of course, means high demand for those newly-developed homes, thereby driving value and shortening the market time.

Porter and Goldberg have the experience and skill set to make their clients’ properties stand out in today’s highly competitive market. That gives them a real edge.