How to build a brokerage brand with agents in mind


Cover Story

Agents need to make a powerful and memorable impression in order to attract new clients and build their business. Although a brokerage affiliation can help agents attain credibility in the eyes of consumers, being able to stand apart from your peers on an individual basis is essential. We talked with branding experts at leading brokerages who share how they support their agents’ personal brand and create the right image for their brokerage as a whole in our cover story here.


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