Heather Gustafson

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Heather Gustafson

Broker
@properties

Thirteen-year real estate veteran and @properties broker Heather Gustafson became the chair of the Chicago Association of Realtors Foundation this year. Looking at her resume, the appointment comes as no surprise. Last year, she was named the Chicago Women’s Council of Realtor’s Entrepreneur of the Year, and in 2014 she was awarded the Council’s prestigious Member of the Year honor. She has served as Secretary for the Illinois Women’s Council of Realtors, President of the Chicago’s Women’s Council of Realtors, and actively mentors as part of the Goldie B. Wolfe Miller Woman Leaders in Real Estate Initiative. In all respects, she is a true Who’s Who of Chicagoland real estate.

“Last year was my first year working with @properties, and I was responsible for almost $40 million in sales” says Gustafson, who previously worked exclusively with a highly regarded Chicago developer as vice president of business development. The decision to move from development sales to a full-service brokerage was not one made in haste. “Taking my business to @properties has afforded me the opportunity to continue working with some of Chicago’s greatest developers, but also expand my business,” she says. Her new clientele include investors, individuals, and families in Chicago and the western suburbs, especially Hinsdale, where she currently resides with her husband and two children.

To service the impressive growth of her business, Gustafson founded the Heather Gustafson Group. “Supporting the growth of our business and the brokers on my team is rewarding and fulfilling – I am inspired everyday!” she says, adding that her team has a dynamic that lends itself well to sales. “Because we all work so well together, we are seamlessly able to roll out the red carpet for our clients,” she explains. “We often hear that our clients can sense that we love what we do, and use our many years of experience to best service their needs.” The steps Gustafson has taken to improve her business output is the embodiment of a motto she has long stuck by: “Do the right thing next, and the next thing right.”

Personally, Gustafson’s motto explains her altruism, which is most obvious in her roles on the Hinsdale Junior Women’s Board and the Hinsdale Community Preschool Board. “I have very much enjoyed the last two years as the Ways and Means Chair in charge of fundraising for my children’s school,” she says. “It’s such a great cause!” Her unabashed drive to better herself and those around her is what has elevated Gustafson to Chicago’s real estate elite. And even after 13 years in the industry and all her accolades, Gustafson is still looking ahead. “This past year was amazing for me professionally, and I feel like although I am very established, this is just the beginning of great things to come.”

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