Improving Your Business

Stories, articles and advice aimed at improving your business

Find Your Ethics

By Jason Burkholder Do you know where your ethics are? That’s the question the National Association of Realtors (NAR) wants to know the answer to. As you may know, this year it’s time for us to once again complete

Become an Agent Superstar – Ten critical areas to master

By Voss Graham Becoming an agent superstar is all about the choices you make. There is good and bad news to this statement. First the bad: What got you here today will not necessarily make you an agent superstar

Working With First-Time Homebuyers

By Justin Lopatin As the spring and summer housing markets begin to heat up, many first-time homebuyers (FTHB) will enter into this attractive buyers’ market. However, with all of the negativity surrounding the mortgage world, such a buyer can

Getting Your Listings Sold — And Fast

By Wendy Jones In this fiercely competitive marketplace, you want your clients’ homes to stand out from the current glut of listings. Not only do you want them to stand out, but you also want them to sell fast.

Managing Homeowners’ Expectations

By Steve Harney The days of quick home sales, selling for top dollar and pricing wars on homes have been pushed to the wayside. Today’s successful real estate agents know that merely getting the listing isn’t enough; you now

Add Sex Appeal to Home’s Curb Appeal

Landscaping can increase a home’s value in any market By Kevin Marko Everyone knows sprucing up the inside of a house can help it sell better. But suggesting your client add sex appeal to their home’s curb appeal by

Attracting Buyers Through Online Video

By Benjamin Wayne It’s no secret that video helps sell real estate. Virtual tours and video walkthroughs have long been an effective, though expensive, tool for real estate professionals. However, production costs, turnaround times and logistic complexity have historically

Revving Up Real Estate

Understanding Fractionals By Mark Chesney The Chicago Tribune recently ran an article advocating agent partnering and creating “boutique teams” as a way to boost profits in the current down market. While the concept is great for aggressive, senior agents,

Get Real in Your Advertising

By Kaira Sturdivant Rouda You’ve heard it before, but I’m going to tell you again: Real estate is no longer about you, the real estate agent, it’s now about the consumer. It’s time to take a hard look at

Finding the Right Affiliation

Ask the right questions before joining a new office By Jason Palermo Few decisions directly impact a real estate agent’s career satisfaction as much as his/her choice of an office with which to affiliate. However, many agents approach this

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