Improving Your Business

Stories, articles and advice aimed at improving your business

Vol. 4, Issue 24, Improving Your Business: Back In The Market

Back in the Market By Barry Paoli Despite our current situation, I still predict that motivated buyers will spark the real estate market and speed the needed upturn. In order to help with this process, we need to give

The 5 Steps to Manage Your Boss

Managing upward for continuous success By Joe Takash Managing Up: 1. The rare act of transparent communication with one’s professional superior or superiors to get needs met, thoughts heard and contribute to the success of boss, team and organization.

Gain Respect in Real Estate

By Brian Hilliard In a market as tough as this, Realtors often want to know what they can do to meet more prospects and get more business. And while that’s certainly a good question, I’d submit that an even

Greener Options for Small Business Communications

By Steve Adams When economic times are good, the spirit of altruism seems to be at the forefront. Individuals and organizations look for ways they can make a positive impact on other people and their surroundings – even if

Greenwashing: The Benedict Arnold of the Green Revolution

By Colin Rohlfing, LEED AP Not long ago, a major retailer launched its largest sustainability campaign to date. The retailer printed – yes, printed – 20 million, 16-page publications intended to help customers find budget-friendly ways to help the

Realtors in a Green Society

By Eugenia M. Orr Our city is filled with people who want to be globally responsible, but don’t know where to start. As a real estate professional, there are many ways that you can point out features, items and

Creating Sales and Sales Volume Comparisons

By Dirk Zeller Evaluating your performance against the statistics of other agents or companies in your market segment is a great starting point, but it is rarely enough to uncover your unique edge or point of difference. When you

Beyond the Basics – Keep Your Sales Up in Any Market

By Douglas Smith Salespeople are getting hammered in today’s economic environment. Entire market segments have evaporated, potential clients are holding back on buying a home until the market changes and opportunities and new prospects are fewer and further between.

Social Media Are the Future of Marketing New Homes

Nearing the end of the first decade of the new millennium, social media sites play a defining role in the next generation of Web

New Green Tools of the Trade

By Laura Reedy Stukel In 2009, “green” real estate was white hot – a bright focus during a down market. But as the economy and the local real estate market tried to right-size itself this year, the green trend

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