Improving Your Business

Stories, articles and advice aimed at improving your business

Attracting Buyers Through Online Video

By Benjamin Wayne It’s no secret that video helps sell real estate. Virtual tours and video walkthroughs have long been an effective, though expensive, tool for real estate professionals. However, production costs, turnaround times and logistic complexity have historically meant...

Revving Up Real Estate

Understanding Fractionals By Mark Chesney The Chicago Tribune recently ran an article advocating agent partnering and creating “boutique teams” as a way to boost profits in the current down market. While the concept is great for aggressive, senior agents, who,...

Get Real in Your Advertising

By Kaira Sturdivant Rouda You’ve heard it before, but I’m going to tell you again: Real estate is no longer about you, the real estate agent, it’s now about the consumer. It’s time to take a hard look at your...

Finding the Right Affiliation

Ask the right questions before joining a new office By Jason Palermo Few decisions directly impact a real estate agent’s career satisfaction as much as his/her choice of an office with which to affiliate. However, many agents approach this choice...

The Republicans and Housing Policy

Republican candidates offer few details on housing and foreclosure By Brian A. Bernardoni As we all know, the devil is in the details, especially in real estate. In the second of two articles on the housing policies and the 2008...

Checking In With Multi-Family Trends

By Gina Dingman, CCIM Traditionally, one of the positive side effects of a downturn in the single-family housing market is improving fundamentals in the apartment market. While we are still witnessing fallout from the subprime disaster in capital markets and...

Blogging: The Basics From a Beginner

By Ric Cox We’ve addressed the topic of blogs a few times in Chicago Agent, but this time we’re starting from scratch and showing our readers the basics. Author Ric Cox told us that in one hour he started his...

Advanced Tips for Realtors

By Jack Sternberg Gone is the heyday of the real estate boom when becoming a successful real estate agent just took a license and knowledge of current laws and regulations. While the latest numbers have existing home sales up a...

Infill-trating the Suburbs

By Leigh Nevers The Chicago market is full of well-established inner-ring suburbs that have flourished over the last several decades. Today, many of these towns are undergoing a seismic demographic shift with one segment of the population gearing up for...

Hidden Income Through Referrals

By Howard Rudin When it comes to referrals, most of us think about utilizing past clients, friends and relatives. These, of course, are important referrals to grow your business, but there is an untapped source of referral income that many...

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