Tools of the Trade for Agents

If you are working with out of town buyers or buyers that are not familiar with Chicago, these two new tools are here to help. We all know how difficult it can be to work with clients that do

LinkedIn Marketing for Realtors

By Kristina Jaramillo During a presentation I gave at a small business owner’s boot camp, I was asked a very interesting question by one of the attendees: “I am a real estate agent and not sure how LinkedIn can

Data Analyst of the Future: Why You’ll Want to Hire Them and How to Find One

By Rebecca Denison for AGBeat McKinsey & Company released a report about the overwhelming amount of data being created by the Internet called “Big Data.” With the new data coming at us at all times, McKinsey predicted that nearly

Data, Data Everywhere, but Demographics Remain Extremely Elusive

By Rebecca Denison It’s not a secret that social media users generate a great deal of data. Big data. Take a tweet, for example. Each time one 140-character message is sent out, dozens of pieces of metadata are connected

Identifying Leads with Email Campaigns

By Matthew Collis Although email marketing may be a vital component of your communication strategy, you may not be aware that email marketing campaign reports can help you to pin-point the best leads in your database and increase the

Realtors Not Always ‘Clear to Close’ with Banking Apps

In order to compete in our market, you must stay on top of cutting-edge technology. Whether you are Droid or Apple user, there are apps for EVERYTHING in the real estate market. Want to know how much that house

Panning for Internet Gold – Take Control of the Lead

The Law of the Gate Keeper states: the business professional that refers out the most business will create the most reciprocal referral relationships in return. Translation: the business professional who controls the lead

Real Estate Technologies That Simplify the Complicated

By Steve Adams Communication drives nearly every part of every real estate transaction. Yet it seems like the more communication technologies you have available, the more difficult it becomes. Technology may set off the complexities, but handled correctly, it

New Technology Frontiers for Real Estate Agents to Conquer: Part 2

By Casey Reagan Mobile – the New Frontier At the beginning of the last decade, we experienced a dramatic increase in consumers utilizing the Internet for property searches. The numbers went from nearly no one to almost everyone (90

Q&A With Chicago Agent’s Own Web Expert

Agents often ask us for tips on what they can do to improve their websites without breaking the bank. We asked Chad Gardner, CA’s marketing coordinator who also developed the new website, to answer a few of the

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