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3 Reasons that Facebook’s Graph Search Rocks for Realtors

Well, it’s finally happening – after years of users grappling with Facebook’s inferior search function, the mighty social media giant is finally launching a new search apparatus: the Graph

How Old are Internet Home Shoppers?

As we’re reported on numerous occasions, the Internet is one widely-used resource, with 90 percent of homebuyers beginning their home search online. However, all homebuyers behave differently when home shopping, and how they response to that online experience is

Twitter: Your Global Instant Messaging Platform

Blog? Check. Facebook? Check. Now what? Twitter. This micro-blogging social media network is the third key component to any good social media program. Many real estate agents and homebuilders have no problem seeing the benefit of using a blog

Maximizing Mobile Opportunities to Boost Homebuying Business

Housing demand is rebounding, with lower interest rates and limited supply keeping the market fiercely competitive. According to the National Association of Realtors monthly report in December, existing–homes sales grew 5.9 percent in November, the highest level in three

Hello? Is Anybody Out There? Using Facebook for Consumer Conversations

After you have established a solid social media foundation by building a blog, the next step in building your social media marketing program is Facebook. Sure, you may have created a professional Facebook page for yourself as an agent

The Necessity of Technology for Today’s Real Estate Agents

At my last consulting job, I had a lengthy and memorable conversation with an agent in my office, a veteran of the local market. Eventually, the topic turned to

3 Must-Have Technology Tools For the Forward-Thinking Agent

The U.S. real estate market is finally rebounding after years in decline. As an agent who’s getting busier with increasingly more business, it’s critical that you have the right tools and systems in place. Otherwise, staying organized and proactive

Building a Solid Social Media Foundation

By Mitch Levinson In my last post, I talked about what Chicago real estate agents and homebuilders should be incorporating into their social media program. Today, I’m going to share more on the foundation to this program – your

Four Must-Know Lessons About Online Real Estate Advertising

By Bob Corcoran This past summer, my son was looking to buy a home in St. Louis, not far from my office. I intentionally watched as he sat down at the computer and turned the occasion into my own

Facebook Metrics: Building a Strategy Around Free Data

By Carrie Gable  We hear it all the time: one of the best ways to have an effective and thriving online presence is to monitor who is looking at your content and which elements of your marketing are seeing

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