New Green Tools of the Trade

By Laura Reedy Stukel In 2009, “green” real estate was white hot – a bright focus during a down market. But as the economy and the local real estate market tried to right-size itself this year, the green trend


Broadcasting Your Partner’s Voice By Sandy Marshall A couple of years ago, when the housing market flipped itself, people shopping for homes suddenly craved a real version of what was going on inside the industry. Buyers suddenly wondered how

Education and Motivation to Find Success

By Teresa Ryan View more in our 2010 Spring New Construction Digital Edition Achieving success in today’s market requires more than being good, it requires excellence. In this current market where deals can easily fall through and buyers need

Realtors in a Green Society

BY EUGENIA M. ORR Our city is filled with people who want to be globally responsible, but don’t know where to start. As a real estate professional, there are many ways that you can point out features, items and

Greenwashing: The Benedict Arnold of the Green Revolution

BY COLIN ROHLFING, LEED AP Not long ago, a major retailer launched its largest sustainability campaign to date. The retailer printed – yes, printed – 20 million, 16-page publications intended to help customers find budget-friendly ways to help the

Green With Envy

Finally, after all these years CA is writing about an important topic that affects everyone I’ve ever met in the real estate industry: that big green monster known as jealousy. It’s hard to move forward when the Realtor down

Social Media Are the Future of Marketing New Homes

Nearing the end of the first decade of the new millennium, social media sites play a defining role in the next generation of Web applications. has more than 120 million active users. The new kid on the block, Twitter,

Add Podcasting to Your Real Estate Blog

By Nicole Nicolay Podcasting is simply a way of distributing digital media over the Internet using RSS. And for real estate agents who are looking for that next social medium to boost their blog success, perhaps podcasting is just

Attracting Buyers Through Online Video

By Benjamin Wayne It’s no secret that video helps sell real estate. Virtual tours and video walkthroughs have long been an effective, though expensive, tool for real estate professionals. However, production costs, turnaround times and logistic complexity have historically

Blogging: The Basics From a Beginner

By Ric Cox We’ve addressed the topic of blogs a few times in Chicago Agent, but this time we’re starting from scratch and showing our readers the basics. Author Ric Cox told us that in one hour he started

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