Tech

Convert Buyers Through Pinterest

While Facebook may dominate in terms of number of users, Pinterest wins the battle when it comes to converting online pins into real life sales. According to Bizrate, 69 percent of online consumers have purchased an item they found

Chicago No. 2 City in U.S. For Pet Lovers

It can be difficult for renters to find a residence for them and their pets, but a select number of cities – Chicago included – are quite pet-friendly! Americans are a diverse bunch, with numerous views on religion, politics

The 3 Essential Truths of YouTube

Marketing on YouTube can be a valuable venture for real estate agents, but there are three essentials truths about the platform that all agents must know. YouTube is one massive Internet platform. With 800 million unique users a month

Are Facebook’s Promoted Posts Worth the Dough?

Facebook offers businesses many marketing tools, but is its latest initiative, “promoted posts,” worth your marketing dollars? Marketing in real estate is all about utilizing different channels in unique ways, and it’s no mystery that Facebook is among the

How Are Your Potential Clients Searching For You Online?

Find out how people search for real estate agents on Google and other search engines. It’s no secret that people are searching for real estate agents online. They pull up Google on a laptop, iPad or cell phone and

Your Social Search Engine Network, Google+

If you’ve been following along with my monthly blogs, your social media program should be coming together nicely. You’ve learned about the importance of blogging, Facebook, Twitter and even YouTube. However, while those are the big four, you shouldn’t

4 Tech Tools Agents Should Know

Today’s agent needs to stay aware of technological developments now more than ever – regularly browsing Chicago Agent magazine’s website, Inman News, The Verge and other similar sites will keep you informed. Some of these sites focus exclusively on how

3 Things to Never Try on Twitter

Twitter, in the right hands, can be a dynamic part of a real estate agents marketing apparatus, but it’s still valuable to know the limitations of the site. We’ve written about Twitter on numerous occasions, and for good reason

Homebuyers Seeking Out Video on YouTube

According to the National Association of Realtors, homebuyers seek video when shopping for their new place because it allows them to find out more about a community, tour the inside of a home, compare features and understand specific features

What Were the Top 10 Real Estate Sites in January?

The real estate wing of the World Wide Web is an increasingly competitive slice of cyberspace, with some of the Internet’s most popular websites fighting for agents, brokers and, of course, Internet home shoppers. But of the many real

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