The Importance of Home Staging in Today’s Market

Jason Shapiro is a broker/principal at Rising Realty in Chicago.

In today’s competitive real estate market, a great looking and staged home can give a seller a leg up on their competition. With the over-saturation of home inventory on the market and the influx of new properties coming to market this year because of foreclosures, it has become even more important to have a strategy to set ones home apart from its nearby competition. Hiring an experienced staging company may be the move that ultimately sells your home in the shortest time and at the highest price.

Staging has become such a hot button these days that some sellers are now hiring a home stager before a Realtor. This demonstrates a trend where how your home looks is becoming as important as the real estate agent you hire.

Research demonstrates that homes that are staged sell faster and at higher prices than homes that aren’t staged. So, hiring the right stager who has the right design vision for your home and a Realtor that targets the right price point will continue to be the biggest factors in selling ones home.

I’m frequently asked how to find the right stager for a particular seller. The answer depends on what the seller can afford to spend on their house staging design and how quickly they are looking to sell.

The more a home is staged has an impact on buyers who walk through the home, and some are better at visualizing than others if space is left empty. A vacant home has a colder and less personal feel and appeal to a potential buyer than a home that has furniture and accessories appropriately placed by a home staging designer.

I’m frequently asked how to find the right stager for a particular seller. The answer depends on what the seller can afford to spend on their house staging design and how quickly they are looking to sell.

The more a home is staged has an impact on buyers who walk through the home and some are better at visualizing than others if space is left empty. A vacant home has a colder and less personal feel and appeal to a potential buyer than a home that has furniture and accessories appropriately placed by a home staging designer.

It’s also helpful to ask fellow realtors who they have worked with staging and their experiences. Additionally, more and more sellers are hiring stagers to redesign and help work with them moving around the clients’ existing furniture and accessories.

This is known as occupied home staging where the stager doesn’t need to bring in additional furniture and will work with the seller’s existing personals. This is an affordable way of touching up the current property with a designers minor personal vision.

Jason Shapiro is a broker/principal at Rising Realty in Chicago; he can be reached at:

Office: 773.897.0614
Fax: 773.395.9553
Cell: 847.910.0567
www.risingrealty.com

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  • Ross Carlson says:

    Jason has done his homework. It is about how much the client can afford and can see the value in staging. “Occupied Home Staging” really works. Many times it’s more about bringing the room into proper scale while maintaining as much of the originality of the space along with the current lighting, color and texture in the space. However, as you know, sometimes that special treasure just has to go somewhere else.

  • Julea Joseph says:

    As a professional interior stylist and home stager that specializes in using what your own, Jason totally understands the value of home staging and you don’t always have to scratch all your things to make your home look marvelous for the market!

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