As Illinois’ largest family-owned independent real estate services company, Baird & Warner’s web presence is crucial in accomplishing the company’s mission to make real estate easier for all parties.

Over the past several years, the company has built BairdWarner.com into a robust and easy-to-use resource for homebuyers and sellers, while also serving the needs of its agents. Consumers have access to a suite of free tools that help them no matter what stage of the real estate journey they’re on — whether looking for the right agent, interested in a free home valuation, searching for their dream home, or familiarizing themselves with communities across Chicagoland.

The site’s new Buyside tool allows sellers to look up their property and understand how it fits into the larger marketplace. Dean Rouso, vice president of sales development for Baird & Warner in La Grange, said Buyside can help agents walk their seller clients through their options when they’re facing the need to make a lot of home upgrades.

“It actually will show them how many buyers there are in specific areas and specific types of homes,” he said. “What kind of demand is there if they put their home on the market?”

Finalists: atproperties.com, @properties; koenigrubloff.com, Berkshire Hathaway HomeServices KoenigRubloff